Australian Internet Usage Statistics in 2021

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We all know that internet usage is increasing but what does it really look like in Australia?

In this article we’re going to look at the details of how many Australians are using the internet and what they do on there.  This information can really help you know where to put your online marketing efforts.


5 Internet Usage Statistics in Australia you need to know

1. Currently there are 22.13m Internet users in Australia, which is 89% of the population.

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2. 45.2% of Australians use mobiles to search.

3. Telstra makes up 47% of the broadband services in Australia, followed by TPG and Optus.

4. Most popular online activities for adults in Australia are email, web browsing, banking, video streaming and shopping.

5. During COVID-19, online retail spending increased in almost every shopping category.

If you were wondering if you need to invest more time and money into digital marketing, I think this answers it for you...

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How to increase your business exposure online

Step 1 – Be clear on your audience and WHERE THEY LOOK.

  • Knowing your target market demographics will really help you get clarity on what platforms to use.
  • Do your customers use the internet to search for your product?
  • Are they on Facebook, Instagram, Pinterest, Tik Tok, LinkedIn?
  • Once you know WHERE your audience is looking, you can develop a plan to target them.
  • If you haven’t got one yet, develop a customer persona.

Step 2 – Make sure you have a website that is mobile friendly and OPTIMISED for search engines.

So many businesses invest in new websites that look great, but they have not been optimised for search engines.

How to know if your website has been optimised?

You can put your domain name into Ubersuggest and find out if you are ranking for keywords. You need to be in position 1, 2 or 3 on a search engine results page (SERP) to get a good flow of traffic.

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If you are not ranking in the top 3 positions for your keywords and your site has been up for a while, the reality is your website is not optimised. To be honest, most web designers don’t fully optimise websites for SEO. They simply do some basics like include some keywords in your headings, optimise your website for mobile and make sure your site is search engine friendly (which doesn’t mean much!). The world of SEO is quite competitive as we all want FREE traffic. Therefore, you need to make sure that when your website is built it is FULLY optimised, and then you can consistently work at producing content that keeps you in a top 3 position.

Step 3 – Have a plan in place to:

Create Awareness of your Business:

Search Engine Optimisation, Google Ads, Facebook Ads, Social Media Marketing, Content Marketing (Blogging, YouTube videos).


Increase Conversions:

Re-targeting Ads, Email Marketing, Google reviews, FAQs, streamlined online booking/sales process

Australian internet usage is consistently growing and if you want your business to GROW, you need to make sure your business is seen where your customers are looking.

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"The most popular online activities for adults in Australia are email, web browsing, banking, video streaming and shopping. "


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Liberty Digital is a service that helps you communicate your business, organisation, group or individual’s value proposition to the people you want to connect with.

We talk with our clients and discover what their unique value proposition is. Define and refine it. Confirm this with our client and develop a way to communicate this message digitally.

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