If you’re running a business in Australia and trying to figure out how much does SEO cost per month in Australia, you’re not alone. SEO (Search Engine Optimisation) is one of the best ways to get more traffic to your website, but the costs can vary heaps depending on who you work with, what services you need and how competitive your industry is.
Let’s break it all down so you can know what to expect.
What’s The Average Cost of SEO in Australia?
SEO pricing in Australia can range anywhere from $500 to $6,000+ per month.
Here’s a rough breakdown:
- Cheap SEO ($500 – $1,000/month) – This is what we see a lot of small businesses in low competition industries spend. You’ll get basic on-page SEO, some keyword research and a bit of link building. This is generally not worth it.
- Mid-range SEO ($2,000 – $4,000/month) – Perfect for businesses in more competitive spaces. You get more in-depth keyword strategy, better link building, content creation and technical SEO improvements.
- Premium SEO ($4,000 – $6,000+/month) – If you’re in a competitive industry like finance, law, or e-commerce, you’ll need a top-tier SEO strategy. This includes aggressive content marketing, high-quality backlinks, and deep technical SEO work.
Some agencies also offer hourly rates ($75-$200/hr) if you just need help with certain SEO tasks.
Factors That Impact SEO Pricing
The cost of SEO isn’t one size fits all.
Here’s what affects the price:
1. Industry Competition
If you’re in a competitive industry (like real estate or law), SEO is gonna be more expensive because there’s more competition for top rankings.
2. Local vs National SEO
If you only want to rank in your local area, it’s usually cheaper than trying to rank nationally.
3. Agency vs Freelancer
SEO agencies usually charge more than freelancers, but they come with a team of specialists. A freelancer might be cheaper, but they can only handle so much at once.
4. SEO Goals
If you’re happy ranking for a few keywords, it’s cheaper than trying to dominate an entire industry.
Is Cheap SEO Worth It?
Not really.
Sometimes it makes it worse.
There’s a saying in SEO: “You get what you pay for.” Cheap SEO can actually hurt your website if they use dodgy tactics like spammy backlinks or keyword stuffing. That can get you penalised by Google, which is the last thing you want.
How to Choose an SEO Provider in Australia
If you’re looking for a solid SEO agency in Australia, here’s what to look for:
- Proven track record – Check case studies and reviews.
- Transparent pricing – No dodgy hidden fees.
- White-hat strategies – Avoid agencies that promise “instant” results (SEO takes time!).
- Australian experience – SEO in Australia is different from the US or UK. Make sure they understand the Aussie market.
A good place to learn more about SEO standards and pricing in Australia is Ahrefs, a highly reputable SEO resource.
Final Thoughts
So, how much does SEO cost per month in Australia? The short answer: It depends on what you need. Investing in good SEO is a no-brainer if you are serious about growing your business online. Just make sure you work with someone who knows what they’re doing so you don’t waste money on dodgy tactics that could get your site penalised.
If you’re keen to chat about SEO for your business, hit us up at Liberty Digital – we’ll give you the straight-up truth about what you need and what it’ll cost you.
