As we kick off 2025, the SEO landscape is already shifting, and Reddit is feeling the impact. My colleague Gagan Ghotra recently highlighted an unexpected trend: Google is demoting Reddit in search results.
While the decline in rankings and traffic may seem minor, it raises intriguing questions about the future of content visibility on the platform.
What does this mean for users and marketers alike?
We’ll continue to explore the implications of these changes and what this could mean for your online strategy over the year ahead.
Google Search is now demoting Reddit in Search. Although it’s just a little dip in rankings & traffic, it’s still interesting to see that it’s not even 10 days in 2025, and Google chose to down-rank Reddit.
This photo is from today.
