If you’re running a online, you already know the game is stacked against the little guy. The big players have deep pockets, massive teams, and endless resources to throw at their marketing. But that doesn’t mean you can’t compete—it just means you need to be smart about it.
Asymmetrical Warfare
Enter asymmetrical warfare—a concept straight out of military strategy that applies just as well to Search Engine Optimisation (SEO). Instead of going head to head with industry giants, you can use unconventional tactics to outmanoeuvre them.
Sun Tzu, the legendary Chinese general, knew that a smaller force could defeat a stronger one by being unpredictable and hitting where the enemy is weakest. In the SEO world, this means finding untapped keyword opportunities, creating content that speaks directly to your audience, and leveraging local search strategies that the big corporations overlook.
What Makes a Great SEO Strategy?
A proper SEO game plan isn’t just about stuffing keywords into a page and hoping for the best. Neither is it about procuring endless meaningless backlinks. A real SEO specialist in Australia knows that search engines reward relevance, user experience, and authority. Here’s how you can gain an edge:
1. Find the Right Keywords (But Not Necessarily the Obvious Ones)
Big companies fight over the most competitive keywords with the highest traffic, and the most keyword difficulty KD%.
So why play that game?
Instead, focus on long-tail keywords and niche search terms that actually convert. Some careful research will likely reveal some gems overlooked by the others.
2. Content That’s Actually Worth Reading
Too many businesses churn out generic blogs stuffed with keywords but offering zero value. Be different. Write content that answers real questions, solves problems, and engages readers. A well-crafted piece will naturally attract backlinks and boost your ranking.
3. Leverage Local SEO
If you’re an Aussie business, make sure your SEO efforts focus on Google My Business, local directories, and location-based keywords. You want to be the first result when someone searches for “SEO specialist Australia” in their area.
4. Build a Backlink Profile That Matters
Quality over quantity is the name of the game. Getting a backlink from an authoritative site is worth more than 100 spammy links. Speaking of which, check out this Moz guide on link building to understand how to do it properly.
5. Get Your Technical SEO Right
A slow, clunky & ugly website will kill your rankings. Make sure your site loads quickly. Make sure it’s mobile-friendly. Make sure it has clean code.
Google prioritises user experience, so don’t ignore the technical side of SEO.
Plan To Win
“If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected .”
― Sun Tzu, The Art of War
Sun Tzu’s tactics stand today.
Being a successful SEO specialist in Australia isn’t about having the biggest budget—it’s about using the right tactics at the right time. Want to take your SEO to the next level? Get in touch with Liberty Digital and let’s put together a strategy that works for you.
