The Business Advice Podcast - Justin Gibson

SEO Changes in 2025: What’s Going on with Reddit

January 14, 2025 No Comments

As we kick off 2025, the SEO landscape is already shifting, and Reddit is feeling the impact. My colleague Gagan Ghotra recently highlighted an unexpected trend: Google is demoting Reddit in search results. While the decline in rankings and traffic may seem minor, it raises questions about the future of content visibility on the platform. What does this mean for users and marketers alike? Join us as we explore the implications of these changes and what they could mean for your online strategy in the coming year. Don’t miss out on this essential insight!

facebook ads meta Speaking Finance Case study

Case Study: Speaking Finance Facebook Ads E02

January 10, 2025 No Comments

In the latest episode of our case study series, Adam and Will dive into the Facebook ads account with Speaking Finance, a leading equipment finance brokerage in Melbourne. Discover how a well-managed ad account can transform your lead generation efforts and why transparency between agencies and clients is vital for success. Learn the secrets to reducing lead costs through quality content and the importance of adapting to modern advertising strategies. Whether you’re struggling with neglected accounts or seeking to enhance your ad performance, this conversation is packed with valuable insights you won’t want to miss!

SEO Case Study: AMC Sheds E01

January 7, 2025 No Comments

Discover how AMC Sheds, a leading building company in Perth, is transforming its online presence through strategic SEO efforts. With a current search position of 93, there’s significant room for improvement, and we’re on a mission to change that! By targeting the highly sought-after keyword “best sheds Perth,” we aim to elevate AMC Sheds to the first page of search results. Join us as we explore the competitive landscape, the power of community engagement through their Facebook group “Best Sheds of WA,” and the exciting journey ahead for this dedicated shed builder. Don’t miss out on the insights!