Update to Google Business Profiles in 2025 (GBP) – Stay Connected with your Clients

Update to Google Business Profiles in 2025 (GBP) – Stay Connected with your Clients

Here’s some news for Aussie businesses—Google has just rolled out an update to Google Business Profiles (GBP). You can now add WhatsApp and text messaging options directly to your profile, making it very easy for customers to get in touch.

According to Google’s support page, businesses with a claimed and verified profile can add a WhatsApp or text messaging option. To set it up, head to your Business Profile, click ‘Edit profile’, then ‘Business information’, and finally ‘Contact’. Under ‘Chat’, select either ‘Text message’ or ‘WhatsApp’, enter the relevant details, and save.

More information on Google’s website here: support.google.com

This update is a game-changer, especially for small businesses looking to increase direct customer engagement. By integrating these messaging options, you’re offering clients a direct line to ask questions and make bookings.

Google announced this feature in a recent tweet, highlighting the ease with which businesses can now connect with their customers. You can check out the announcement here:

Keep in mind, chat options are currently available for select regions and might not be available for your Business Profile.

So, if you’re keen to make your business more accessible and improve customer satisfaction, give this new feature a go.

If you’re competition are doing this and you’re not they will get ahead. Stay in front of your competitors by using this feature immediately.

If you haven’t got your Google Business Profile set up or set up properly, then get in touch with us today to get it done.

Picture of Adam James
Adam James

Adam James has been working in marketing for many years assisting businesses with marketing strategy, branding, logo design, website design & development, SEO (Search Engine Optimisation) and more.

He also runs the Business Advice support group for men in business.

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