If you’re still thinking SEO is just about cramming keywords into your site and hoping Google gives you a pat on the back, you’re in for a rude shock. The game’s changed, and the best SEO in Australia isn’t what it used to be. These days, it’s all about AI—and if you’re not on board, you’re gonna get left in the dust.
Most Aussies aren’t smashing out searches on ChatGPT just yet, but it’s picking up pace. Depending on your industry, AI searches are clocking in at 0.1% to 5% of the total—peanuts compared to Google, sure, but it’s growing every bloody month. I reckon it’s only a matter of time before the likes of ChatGPT start muscling in on the big dogs. A BrightEdge report from 2024 reckons generative AI’s already shaking up how we find stuff online, and it’s not wrong.
Point is, if you’re chasing the title of best SEO in Australia, you’ve gotta factor this in. It’s not optional anymore—it’s part of the gig.
A Fair Dinkum Win: Peak Traffic Services
Take a squiz at this. My client, Peak Traffic Services, a traffic management mob up in Darwin, is sitting third for a ripper industry term. Not too shabby, eh? If you search for “Traffic Control Darwin” they’re now on the first page! The outfit in first place is the top dog up there—big budget, big name, been around forever. So, third feels about right for Peak Traffic, all things considered.
Now, talk about a home goal… Notice my client Peak Traffic Services is in third place in the ChatGPT? So that’s actually a rational placement. Take a look at who is in 2nd place… now check out what the source is!!! ***Facepalm***. It’s us. Our article, which is successfully getting our client to rank in Google Searches is pushing our client’s opposition up in front of my client.
The practical impact is negligible. Not many people searching for Darwin Traffic Control, in Darwin, are using ChatGPT. But it pays to be proactive and get it right before it does.
The same crafty tricks that work well for standard SEO probably aren’t going to hold up with these more sophisticated AI based searches.
