Liberty Digital is a full service branding agency in Brisbane, Australia with specialists in all areas of brand design and communications. Our experience in creating and refreshing brands enables us to capture the essence of your business and the imagination of your customers in a brand tailored to your specific needs.
If you are launching a new brand, we can develop a unique position and identify a branding strategy that defines the individuality of your business. If you need to retain consumer connection and awareness, we can modernise and revitalise your existing brand and creative so that it evolves while retaining its core strengths.
From strategy to implementation, we’re a branding agency offering a full branding service that covers every touch point.
We undertake customer research, audience segmentation, competitor analysis, and prospective target markets to arrive at a brand’s positioning framework. This work is then translated into actionable marketing and communication strategies, clearly articulating how the overall brand strategy maps to integrated marketing campaigns and initiatives.
Deciding on a name is a difficult decision. It’s often the first thing to come into contact with, therefore giving the first impression. An ideal name will distinguish your business from others and communicate what you do. A crucial step in the branding process is developing your tagline which should deliver a clear understanding of the business whilst communicating your unique selling proposition.
Make certain that when your ideal client is searching that they can find you easily.
Get a plan in writing so everyone on the team is shooting in the same direction.
We can run your paid digital advertising campaigns to streamline clients when you need them.