Liberty Digital is a full service branding agency in Brisbane, Australia with specialists in all areas of brand design and communications. Our experience in creating and refreshing brands enables us to capture the essence of your business and the imagination of your customers in a brand tailored to your specific needs.
If you are launching a new brand, we can develop a unique position and identify a branding strategy that defines the individuality of your business. If you need to retain consumer connection and awareness, we can modernise and revitalise your existing brand and creative so that it evolves while retaining its core strengths.
From strategy to implementation, we’re a branding agency offering a full branding service that covers every touch point.
We undertake customer research, audience segmentation, competitor analysis, and prospective target markets to arrive at a brand’s positioning framework. This work is then translated into actionable marketing and communication strategies, clearly articulating how the overall brand strategy maps to integrated marketing campaigns and initiatives.
A brand audit will allow you to clearly see how your business is performing and how your target audience is responding. Once you have clarification of the strength and weaknesses of your brand we can align your strategies to your consumers’ preferences as well as plan and develop appropriate communications.
Developing or refreshing your brand is just the first step. To realise its potential, your new brand must be integrated into all of your marketing activities. From a new logo and fresh look and feel, we can help develop you a powerful brand to stand out from the crowd.
The development of a complete brand architecture lays the foundation for brand growth and evolution. To provide a reliable strategic platform, the brand architecture must be built around an informed perspective of the market, key competitors, future product launches, key stakeholders and prospective target markets.
Our broad experience in rolling out brands means that your new brand will be seamlessly integrated across all of your touchpoints, from stationery, signage and brochures through to all digital environments and every communication channel
Deciding on a name is a difficult decision. It’s often the first thing to come into contact with, therefore giving the first impression. An ideal name will distinguish your business from others and communicate what you do. A crucial step in the branding process is developing your tagline which should deliver a clear understanding of the business whilst communicating your unique selling proposition.